CBC Trademark Properties, a top-ranked commercial real estate
brokerage and residential management firm established in 1984, seeks a Director of
Marketing. They are looking for a skilled, creative leader
to develop, oversee and manage branding/ marketing/ promotional activities in
the Triangle market.
The Director will be responsible for overseeing graphic design
technicians and working with real estate advisors to create cutting
edge proposals and marketing binders. The Director will be responsible
for developing and sustaining client relationships through proactive
marketing channels. The Director will also oversee existing
social media channels and be responsible for growing
this marketing segment for the Company. Responsibilities include
building and pursuing relationships within the real estate community and
assisting in new business leads. The Director will develop and oversee an
annual marketing and promotion budget, as well as creating both short
and long term marketing programs.
Desired Skills & Experience
The firm provides training which covers policies and procedures and also provides guidance throughout the
learning process. The position requires a Bachelors degree in
Marketing, Communications, or the like.
An ideal candidate will have:
-
Interpersonal
skills – ability to work closely with others, develop appropriate internal and
external relationships
-
Design capabilities
- generates creative solutions, translates concepts into
images including ability to provide appropriate text
-
Project
Management experience- develop, coordinate, communicate, manage, and
complete project plans
-
Judgment- shows willingness to make
decisions, includes appropriate people in discussion
-
Planning/ Organizational skills-
uses time efficiently, sets goals and organizes schedule for all involved
-
Research knowledge- strong
research and reasoning skills, ability to research property details, analyze
and monitor financial and demographic factors
-
Adaptability- manages
competing demands, able to deal with frequent change or delays
Proficiency in
the following:
- graphic design
- social media
- web design, and ideally writing html/ managing websites
Responsibilities
include the following:
•
Strategic Planning/Execution – Works with entire mall team to develop long-term
vision at center in relation to its competitive marketplace. Leads the
development of center’s annual marketing plan in support of property business
plan goals. Responsible for execution of all marketing plan programs/elements.
•
Strong background in developing and interacting with digital media, which
includes Facebook, Twitter, Pinterest, running social media campaigns,
contests, and advertising.
•
Research/Results Measurement – Coordinate research activity for center
(customer studies, trade area demographics, and customized research).
•
Conducts quarterly conference calls to present latest marketing tools and
resources
• Develops marketing templates for universal access and general
use. Monitors marketing materials for brand compliance, quality, and
consistency. Contributes marketing materials to Coldwell Banker
Commercial library
• Analyzes business developments and consults trade journals to monitor
market trends and determine market opportunities
• Plans and organizes corporate promotional activities and shows to market
Coldwell Banker Commercial products and services
• Reviews monthly and quarterly marketing reports created for management
reference
• May manage business development for the Marketing Center
• May manage the information flow that is communicated to various media
channels. Provides information for press releases, feature stories, and
by-line articles
• Other duties may be assigned
Company Description
Coldwell Banker Commercial TradeMark
Properties is the Triangle's leading commercial real estate firm with a
fully-integrated real estate management division offering the most
comprehensive services in the local region, including investment sales,
brokerage, and consulting. They are based in Raleigh, North Carolina and
represent owners throughout Eastern NC and the Southeast, from local
individuals to large institutional investors. They also represent a number of
regional banks through our Special Asset Services (SAS) group. SAS assists the
banks with real estate disposition and management. CBC has been in business for
twenty-eight years, serving both the commercial and residential real estate
community. We manage a diversified office, retail, flex, warehouse, and
industrial portfolio on our commercial side; and TradeMark Residential services single
family property portfolios, apartment communities, and affordable housing
throughout North Carolina. They have been awarded the CBC National Diversity
Award and TBJ Best Places to Work. They also value volunteering in the
community and personal development through service to others.
Contact: Jim Harris, Director of Strategic Development of
Coldwell Banker Commercial TradeMark Properties, AMO®
An Accredited Management Organization®
1001
Wade Avenue, Suite 300
Raleigh,
NC 27605
