CBC Trademark Looking for Part Time Marketing Director

CBC Trademark Properties, a top-ranked commercial real estate brokerage and residential management firm established in 1984, seeks a  Director of Marketing.  They are looking for a skilled, creative leader to develop, oversee and manage branding/ marketing/ promotional activities in the Triangle market.


The Director will be responsible for overseeing graphic design technicians and working with real estate advisors to create cutting edge proposals and marketing binders.  The Director will be responsible for developing and sustaining client relationships through proactive marketing channels. The Director will also oversee existing social media channels and be responsible for growing this marketing segment for the Company. Responsibilities include building and pursuing relationships within the real estate community and assisting in new business leads.  The Director will develop and oversee an annual marketing and promotion budget, as well as creating both short and long term marketing programs.

Desired Skills & Experience
The firm provides training which covers policies and procedures and also provides guidance throughout the learning process. The position requires a Bachelors degree in Marketing, Communications, or the like.

An ideal candidate will have:

-         Interpersonal skills – ability to work closely with others, develop appropriate internal and external relationships

-         Design capabilities - generates creative solutions, translates concepts into images including ability to provide appropriate text

-         Project Management experience- develop, coordinate, communicate, manage, and complete project plans

-         Judgment- shows willingness to make decisions, includes appropriate people in discussion

-         Planning/ Organizational skills- uses time efficiently, sets goals and organizes schedule for all involved

-         Research knowledge- strong research and reasoning skills, ability to research property details, analyze and monitor financial and demographic factors

-         Adaptability-  manages competing demands, able to deal with frequent change or delays

Proficiency in the following:
- graphic design
- social media
- web design, and ideally writing html/ managing websites

Responsibilities include the following:

• Strategic Planning/Execution – Works with entire mall team to develop long-term vision at center in relation to its competitive marketplace. Leads the development of center’s annual marketing plan in support of property business plan goals. Responsible for execution of all marketing plan programs/elements.

• Strong background in developing and interacting with digital media, which includes Facebook, Twitter, Pinterest, running social media campaigns, contests, and advertising.

• Research/Results Measurement – Coordinate research activity for center (customer studies, trade area demographics, and customized research).

 • Conducts quarterly conference calls to present latest marketing tools and resources
 • Develops marketing templates for universal access and general use.  Monitors marketing materials for brand compliance, quality, and consistency.  Contributes marketing materials to Coldwell Banker Commercial library
 • Analyzes business developments and consults trade journals to monitor market trends and determine market opportunities
 • Plans and organizes corporate promotional activities and shows to market Coldwell Banker Commercial products and services
 • Reviews monthly and quarterly marketing reports created for management reference
 • May manage business development for the Marketing Center
 • May manage the information flow that is communicated to various media channels.  Provides information for press releases, feature stories, and by-line articles
 • Other duties may be assigned

Company Description

Coldwell Banker Commercial TradeMark Properties is the Triangle's leading commercial real estate firm with a fully-integrated real estate management division offering the most comprehensive services in the local region, including investment sales, brokerage, and consulting. They are based in Raleigh, North Carolina and represent owners throughout Eastern NC and the Southeast, from local individuals to large institutional investors. They also represent a number of regional banks through our Special Asset Services (SAS) group. SAS assists the banks with real estate disposition and management. CBC has been in business for twenty-eight years, serving both the commercial and residential real estate community. We manage a diversified office, retail, flex, warehouse, and industrial portfolio on our commercial side; and TradeMark Residential services single family property portfolios, apartment communities, and affordable housing throughout North Carolina. They have been awarded the CBC National Diversity Award and TBJ Best Places to Work.  They also value volunteering in the community and personal development through service to others.

Contact: Jim Harris, Director of Strategic Development of

Coldwell Banker Commercial TradeMark Properties, AMO^®

An Accredited Management Organization^®

1001 Wade Avenue, Suite 300

Raleigh, NC  27605

919.227.5513 direct