An article highlighting NC REALTOR®-purchased digital billboards during the week of the Democratic National Convention (DNC) was published this week in the National Journal, a weekly magazine out of Washington, D.C. that focuses on politics.
The story can be found here.
The approximately 35,000 people attending the DNC in Charlotte next week (Sept. 3-7) will see messages that ask them to “Let a REALTOR® Guide You” should they want to call North Carolina home. The digital billboards have been placed on major roadway corridors throughout the region as part of a public awareness/political advocacy billboard campaign that will be funded by a Game Changer Grant from the My REALTOR® Party initiative and a grant from NCAR’s Issues Mobilization Fund.
The Charlotte Regional REALTOR® Association and the NC Association of REALTORS® (NCAR), in coordination with the Catawba Valley Association of REALTORS®, Central Carolina Association of REALTORS®, Charlotte Region Commercial Board of REALTORS®, Gaston Association of REALTORS® and the Union County Association of REALTORS®, applied for the grants earlier this year. The goals for the campaign include:
- Communicating
to the anticipated 35,000 delegates, political activists, media and
visitors to the Charlotte region the weeks leading up to and during the
Democratic National Convention.
- Providing
North Carolina REALTORS®® a visual involvement in one of the largest
political events of 2012.
- Communicating
with the home-buying public the active role REALTORS® play in politics and
advocacy in North Carolina and in the country.
- Being a
visible presence to REALTOR® delegates and visitors during the convention.
- Communicating
the importance of home ownership in stabilizing the national economy.
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